Clever link building strategies for tech companies like yours

Every tech company dreams of boosting its online visibility. The higher you rank on Google, the better your chances of attracting those all-important potential customers. But here’s the thing: SEO isn’t just about stuffing keywords or tweaking a few titles. One often overlooked but crucial aspect of SEO is link building.

We’ve been at this for years, helping tech companies with everything from brand positioning to lead generation, web design, and online advertising. And yes, even we, as an agency, constantly work on our online visibility. That’s why we can tell you firsthand: when you get link building right, it works—and it works wonders for your SEO.

What exactly is link building (and why should you care)?

In the simplest terms, link building is about getting other relevant websites to link back to yours. Google sees these links as a kind of vote of confidence: if someone mentions you and links to you, there’s probably a reason for it. Those links come from authoritative sites within your industry? Even better. It’s not magic—it’s pure logic.

Done right, link building can bring two major benefits:

• Organic visibility: More traffic, no pay-per-click involved.
• Credibility: When respected media, partners, or industry experts link to you, your authority increases.

In the tech world, where sales cycles are long and persuading clients can be a tough battle, trust is everything.

The real reason your tech company needs link building

First off, the competition is fierce. Whether you’re selling ERP systems, AI solutions, cybersecurity, or warehouse management software, chances are there are several companies out there offering similar products or solutions. Ranking high isn’t just about showing up—it’s about standing out.

Second, many companies are still doing it wrong, or not doing it at all. There are tech companies with great products but little to no investment in SEO. Some even work with agencies that churn out volume without understanding their product or audience. There’s a huge opportunity here: get it right, and you can stand out without having to elbow your way through every lead.

How to get links that actually help your SEO?

Let’s get practical. Here’s what’s worked best for us over the years:

1. Create genuinely useful content

We’re not talking about throwing together a “5 Benefits of ERP” post written by AI. We mean substantial, in-depth content like:

• Well-explained practical guides
• Real-life case studies
• Technical articles written by people who have hands-on experience
• Expert interviews
• Internal research with original data

This type of content doesn’t just rank well—it also gets linked to because it adds value.

2. Collaborate with industry insiders

Cross-interviews, webinars, guest posts—these all help build relationships, and often, they come with links. Partnering with someone who already has visibility? That’s your ticket to getting noticed by a whole new audience.

3. Publish in niche, industry-specific outlets

It’s not about being everywhere. It’s about being smart. One quality article in a relevant industry publication is worth more than five in random tech blogs. If you can add a unique insight (like a real-life AI automation case study), it’ll be even easier to get noticed.

4. Share your own data

When we share internal stats or present conclusions from real project analyses, other sites often link to us—without us even asking. Exclusive data is gold. Especially now, when most content is just a rehash of what’s already out there.

Sure, doing your own analysis takes time, but the ROI when done right is much better than churning out generic articles.

5. Engage in professional communities

We’re not talking about spamming forums with links (no one likes that). We mean genuinely participating in communities like LinkedIn groups, Slack, Reddit, or Discord—responding to questions, sharing experiences.

When done right, people will start sharing your content on their own, and you’ll position your company—or even yourself—as a recognized expert in those spaces.

Common link-building mistakes (no judgement, we’ve all made them at some point)

Now for the “easy” shortcuts. We all fall for them at some point:

Buying cheap links

Quick, cheap… but a terrible idea. Don’t fall for it. Many of these links come from low-quality websites, and Google has already figured it out. In the long run, they can do more harm than good.

To ensure the quality of your links, check where they’re coming from. Is the site relevant to your business? Are the content and links of high quality? And stay away from sites with AI-generated content. Google’s latest updates are targeting those types of links.

Leaving SEO to someone who doesn’t get your business

Many of our clients have been there.

They’ve worked with agencies that focus mainly on e-commerce or B2C, but don’t understand their industry, their sales cycles, or their buyer personas. The result? Tons of generic content that doesn’t engage or drive business.

Rushing the process

Link building is a marathon, not a sprint. You publish, collaborate, add value—and over time, the results come. It’s not an immediate thing, but it’s solid. Posting too many links at once can trigger spam alerts on Google, which can backfire.

It’s better to publish two high-quality links a month for six months than to dump twelve links in one month and risk getting penalized.

How is AI changing link building, for better or worse

With tools like ChatGPT and Copilot, generating content is now easier than ever. The downside? A flood of shallow, low-quality content that fills up the internet, also known as slop.

For this reason, good links are extremely valuable. If you publish something truly helpful (and unique), people will notice—and they’ll link to you.

That said, don’t shy away from using AI to enhance your content. Just make sure the perspective and approach are still yours—that’s where the real value lies.

A few final tips from the front lines

• Don’t chase links. Instead, create content worth linking to.
• Work with those who understand your tech and your industry.
• Track your results, but don’t get too obsessed. Some links bring traffic. Others build your reputation. Both matter.
• Avoid shortcuts. Cheap SEO is expensive in the long run.
• Above all, be consistent. Link building is a marathon, not a sprint.