Leverage your marketing data and automate lead nurturing for French-speaking audiences

La génération de leads qualifiés via la mise en place de campagnes Demand generation et Growth marketing multicanales est un enjeu majeur pour les éditeurs de logiciels, ESN et cabinets de conseil IT B2B. Et cela commence par la construction d’un environnement propice à la croissance à la fois en termes d’organisation des campagnes, de gouvernance des données (processus, rôles, KPI…) et la mise en place d’outils adaptés.

La stratégie de Marketing Automation et les scénarios de lead nurturing vont alimenter en permanence votre Funnel marketing pour qu’il devienne un entonnoir de génération de leads qui vous permette d’atteindre vos objectifs. Il y a pour cela trois facteurs clés de succès qui sont déterminants pour réussir :

Magnetic Way is an expert partner
in marketing automation and works with market-leading CRMs

At Magnetic Way, we have the right expertise to craft customized nurturing processes that will help you effectively qualify your leads. Leveraging our proficiency with leading marketing automation software such as HubSpot, Pardot, Marketo, and ActiveCampaign, we ensure prospect engagement and optimize the performance of your campaigns.

Whether you’re aiming to streamline workflows, nurture prospects, or drive conversions, our team has the skills and tools to help you get there.

Start improving your lead nurturing flows now

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Our know-how
to help your marketing automation
strategy succeed

Our experience in implementing marketing automation strategies for the B2B IT industry enables us to support you throughout your project, from defining your target vision and rapidly enriching your prospect contact base, to choosing the ideal solution and implementing lead nurturing workflows..

Advice on marketing
automation strategies

We can provide you with feedback regarding your existing tools and processes, so that together we can define the best strategy in line with your objectives. We analyze your current marketing and lead processing systems, and any Martech & Salestech tools you are using.

Based on our experience, we’ll work with you to draw up the right roadmap, prioritizing the actions you need to take and the tools you need to either upgrade or install, and sharing the right advice to help you reach the necessary milestones as quickly as possible.

Enriching your
contact database

Our expertise and our partnerships with B2B prospect list service providers helps us accelerate the creation and enrichment of your database of qualified marketing contacts.

We can also make use of scraping tools to create micro-targeted lists, or collaborate with sales teams to launch ABM (Account Based Marketing) campaigns to strengthen your ability to target your key accounts.

Designing lead
nurturing scenarios

Marketing automation tools alone aren’t enough. We’ll support you in creating your B2B buyer journey, in structuring your data, and in tracking behavior, to define different types of lead qualification and nurturing flows.

You’ll send the right message, to the right contact, at the right time, and ultimately improve the quality of MQLs sent to sales reps.

Customers who trust us
for their marketing automation strategies

“Avec Magnetic Way, nous avons réussi à constituer une communauté de personnes intéressées par des sujets connexes à notre solution IDhall. Grâce à des scénarios automatisés d’envois d’emails, nous pouvons leur proposer au bon moment des contenus à forte valeur ajoutée et adaptés à leurs intérêts.

Benoit Brulant Humanperf Software – Éditeur d’une plateforme collaborative
dédiée au progrès et à l’innovation

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